Bin 4 Burger Lounge
Bin 4 Burger Lounge needed a modern digital platform that could consolidate its many offerings—locations, menus, and online ordering—into one clear, intuitive experience. Guided by simple UX principles, I created a website that streamlined complex information into a user-friendly structure. Beyond functionality, I directed photography and video to capture the full dining experience, highlighting not only Bin 4’s signature gourmet burgers but also its cocktails and diverse menu items. The result was a polished and engaging online presence that showcased the brand’s elevated dining experience while remaining accessible and easy to navigate.
Key insights about the project
- Conducted UX research to identify customer pain points around menus, ordering, and location navigation.
- Created wireframes and prototypes to test and refine site structure before final design.
- Applied simplified UX principles to unify menus, locations, and online ordering into one streamlined platform.
- Designed a clear and intuitive site structure for both desktop and mobile users.
- Crafted a visual identity that positions Bin 4 as a premium yet approachable dining brand.
- Enhanced customer engagement through responsive design optimized for online ordering.
