Oddfish Restaurant
Oddfish Restaurant in Kitsilano needed a brand identity that reflected its true spirit—a seafood spot that was both quirky and refined. I set out to capture that balance, developing a visual language that combined playful details with a polished, upscale feel. From logo to supporting assets, every element was designed to feel welcoming yet sophisticated, appealing to both locals and visitors alike. The result was a rebrand that not only elevated Oddfish’s presence in Vancouver’s dining scene but also deepened its connection to the vibrant Kitsilano community.
Key insights about the project
- Conducted brand discovery sessions to define the restaurant’s values, audience, and market positioning.
- Designed a cohesive visual identity, including logo, typography, and color palette, reflecting the brand’s upscale yet quirky nature.
- Developed branded collateral (menus, signage, digital assets) for a consistent brand experience.
- Created seafood-themed illustrations and iconography for a playful brand touch.
- Refined tone and voice guidelines for marketing materials and social media.
- Provided ongoing support to maintain brand integrity across campaigns and touchpoints.
