Solstorm Metal Festival
Conceptualized and designed Solstorm Music Festival, a school project aimed at creating a vibrant brand tailored to a specific target audience. The project began with in-depth market research to understand audience preferences and trends, followed by the development of a cohesive brand identity. I designed a wide range of festival materials, including tickets, advertisements, and merchandise, ensuring a consistent and engaging aesthetic across all touchpoints. This project demonstrated a comprehensive understanding of branding and graphic design within the context of a large-scale event.
Key insight about the project
- Conducted market research to identify target audience preferences and festival trends.
- Created a bold and cohesive brand identity, including logo, color palette, and typography.
- Designed a variety of festival products, such as tickets, ads, and merchandise, with a unified visual style.
- Applied a full graphic design process to create assets that resonated with the audience.
- Ensured consistency across all festival materials to strengthen brand recognition.
